The Semiotics of Stubble
A recent AM New York article about facial hair and New York mayors was fresh in my mind when I read the Barthes piece. This connection to Barthes allowed me to reconsider the article as an examination of the semiology of facial hair in the public eye. The article noted that no mayor in over 100 years had a beard because it was attached to the stigma that bearded individuals are inherently conniving and untrustworthy (Pereira). However, it attributes a significant portion of Lhota’s success to the changing beard-views held by New Yorkers which cites that recent polls have shown that the younger generation does not hold the same prejudices against the free flowing facial follicles as those who have voted before them.
This article helped me realize a few things. First, it reaffirmed for me the arbitrariness of signifieds (trustworthiness) and signifiers (facial hair). In this case their arbitrariness correlates directly to their ability to change over time. Because a beard is unrelated to whether or not an individual can be trusted, a long held belief of bearded people being sneaky can easily be reversed or made meaningless without much thought. I am using Saussurian terminology here knowing full well he would disagree with my application of his argument to this example. He would find fault with with the apparent fluidity of the signified because he promotes the notion of a linear relationship between signified and signifier. Perhaps it would be better to view the candidate’s beard from Barthes’ perspective in his Eiffel Tower piece. He would argue that a beard can have multiple meanings depending on one’s point of view. To the man whose trustworthiness is in question because of his facial hair (or lack thereof), comes the belief that man’s character is unchanged by the hair on his chin. In the eyes of the voters however, rash changes in appearance might at least denote a sense of instability.
Another realization reached from reading this article was that politicians have a conscious decision to make with their appearance. Rational or not, appearance is a significant portion of a politician’s brand. The notion that politicians have an active and intentional role in playing a part that voters will respond to in a desired way is resonant of Barthes in his article on “Photography and Electoral appeal.” If not handsome, Lhota’s beard is surely a sign of “maturity and virility” compared to his bare-faced opponents (Barthes 1321). Although I would like to believe that 50 years would have an impact on societal superstitions and that citizens today are more “skeptical consumers of political imagery,” I do not know how voters will factor Lhota’s beard (if they notice it at all) into their decision at the voting booth (Lecture 24 Sept.).
External source
Pereira, Ivan. “If Joe Lhota Wins, He’d Be the First Mayor with a Beard in 100 Years.” AM New York [New York City] 19 Sept. 2013. AM New York, 19 Sept. 2013. Web.


