Taking Video Games Seriously: The Concept of “Procedural Rhetoric”
How can/why should video games be taken seriously? Many of us tend to have the idea that video games are just something that children play in order to keep themselves entertained (or adults play and waste their precious time!). They are often looked down upon as they are not considered to be productive entertainment by any means. Video game designer and public intellectual Ian Bogost, however, disagrees.
Bogost coins the term “procedural rhetoric” in order to analyze the role that video games can play to educate people. In his words: “I suggest the name procedural rhetoric for the practice of using processes persuasively, just as verbal rhetoric is the practice of using oratory persuasively and visual rhetoric is the practice of using images persuasively” (2662). Therefore, through the procedures involved in the designing and playing of video games, messages can be imparted to people; this can make it possible for them to learn and unlearn things about the world. In video games, there are procedures that help create a world with its own rules that players must follow. Rhetoric is the art that is used to make a case to people. Through the combination of procedure and rhetoric, therefore, video games can be used to effectively educate people.
Bogost uses quite a few examples in order to highlight his point. Animal Crossings critiques unregulated capitalism; The McDonald’s Game shows the harmful impacts of the fast-food industry. While people can play these games expecting entertainment, the messages imparted through these games help raise awareness and understanding of many of the issues impacting us in today’s world. We tend to overlook the educational role that video games can play through procedural rhetoric, enlightening not just children but also adults.
Bogost raises an important question: given we have identified the productive roles that video games can play, why should we not include them in institutional education? Bogost acknowledges that video games are often used in schools to make difficult subjects like Chemistry easier for children, but he advocates the use of more complex video games in education. He writes: “Educators should consider adopting video games as artifacts to be discussed alongside traditional media like literature, language, arts, history and art, teaching game playing as an argumentative and expressive practice alongside reading, writing and debating” (2673). Video games like Animal Crossings and The McDonald’s Game can help learners think critically and make cases persuasively by being exposed to the procedural rhetoric we find in them.
Simple video games are often used in schools to make learning fun. More complicated video games, however, are not really considered seriously as an art form. However, Bogost’s idea of procedural rhetoric helps us understand not just the artistic but also the educational value of video games. Instead of looking down upon video games, we should recognize the importance of games and incorporate them in education. Promoting games with strong procedural rhetoric is also something we should consider doing.


