On from Capital
In the passage from Capital Karl Marx analyzes how embedded commodities are within our society. Marx argues that it is within our nature to participate in a capitalistic society that places not only an outrageous amount of monetary value on a product but also an association with social status. I believe that this analysis still holds for today as within the new age of social media and influence, people are now more than ever being shown and marketed as commodities. FOMO is a major proprietor of this as social media promises a certain lifestyle that the buyer with have or a life that the buyer will eventually have when they buy the advertised product, “It is not the consciousness of men that determines their being, but, on the contrary, their social being that determines their consciousness.” Under the umbrella of capitalism, the human element is lost as laborers and buyers focus on the exchange of products rather than interacting amongst themselves.
Our entire being is centered around acquiring capital and maintaining that capital in every facet. With leading that lifestyle, everyday commodities are assigned a numerical value based on the products used and the labor that went into that product. Marx argues that in many instances, the labor that goes into a product is more costly than the product itself, “A commodity is, therefore, a mysterious thing, simply because in it the social character of men’s labor appears to them as an objective character stamped upon the product of that labor.” We see this today, as companies tend to hype up the materials used in their product in a way that makes the products seem special, different, and exclusive. The exclusivity of the materials is a huge marketing factor in today’s world as people tend to want the best of the best, the best product offered, now if they can afford the heavy price tag that product is different. The capitalistic structures that are in place that obscure the path from laborer to consumer have always been polluted as there is no free labor market. In conclusion, Marx’s analysis of set social and economic structures aims to shed light on our perceived social consciousness and control over social relationships.


