In Laura Mulvey’s essay of Visual Pleasure and Narrative Cinema, she coined the term “male gaze” which delves into the male centered spectacles cinema has historically revolved around, reinforcing the real life power dynamics between the sexes. For deeper analysis, Mulvey refers to Sigmund Freud with the usage of her term scopophilia, “..(pleasure in looking)…pleasure in being looked at” (1957).
Cinema ultimately runs on scopophilia, whether through the actual act of going to the cinema itself where the dark environment and the large screen engulfs you in entertainment or through the actual plot and filmmaking itself.
Mulvey suggests that cinema has historically invited viewers to adapt the film narrative through a voyeuristic lens, where female characters symbolize the “pleasure in looking”, as the sexual object of lust. Ironically, this lust focused movements of the camera which seems to have held filmmakers on a chokehold is ultimately unproductive as Mulvey writes, “…her visual presence tends to work against the development of a story-line, to freeze the flow of action in moments of erotic contemplation” (1959).
Yet, this rigid standard of seuxalized roles female actresses are made to play on screen has prevailed. Scopophilia proves so powerful that it trumps the actual story-telling element.
As a frequent enjoyer of movies, I’ve seen the spectacle of the male gaze continue to manifest itself in various different tropes of female characters even in the modern day liberal world, way past Mulvey’s publication of said essay. One such trope that particularly stands out to me is the “cool girl” trope. The Cool Girl is often seen as the mirrored image of masculinity in her interests and attitudes while still upholding the utmost sex appeal. To quote character Amy Dunne from Gillian Flynn’s novel Gone Girl, “Being the Cool Girl means I am a hot, brilliant, funny woman who adores football, poker, dirty jokes, and burping, who plays video games, drinks cheap beer…and jams hot dogs and hamburgers in her mouth…while somehow maintaining a size 2, because Cool Girls are above all hot” (Chapter 1). To me, the trope of the Cool Girl is almost this peculiar attempt to amalgamate the two modes of scopophilic looking…just almost.
As Mulvey explains the first mode is the male audience lustfully examining the female object of desire. She only exists within this criteria, her power and sense of governess is ultimately lost within the voyeurism. Whereas the second is the male audience identifying the male ego-ideal. The male on male recognition and in return, idolization, inhibits scopophilia in the sense that the cool male lead may often be built up to be dominant, assertive, and successful, reflecting traditional ideals of what it means to be a man. The male viewer is unable to escape these two modes as it is cyclic (the cool male lead, through the ropes of his success, is often depicted as taming and domesticating, or at least being the direct recipient of the female object of lust).
But the Cool Girl, even when given the interests and attitudes of the traditional man, can never intercross into the second category of male on male recognition. Their “coolness” only serves as an extension of their inherent objectification under the male gaze. Therefore, true complexity and depth of well-written female characters are rarely ever seen within the Cool Girl even when encapsulating all the “right” masculine traits. The scopophilia of the male looker’s identification of the male ego-ideal thus ultimately prevails over a female character attached with the same qualities.